Product Development.

Getting the right product to the right prospects at the right time.

Owning a vacation home still ranks very high on the list of desired items to enhance quality of life. The challenge is to create a product that makes sense to the new consumer in the new economy, not only as a second home and but potentially as a future retirement home. This requires adjustments in the architecture, scale, amenities, personal services, price points, ongoing costs; and in the world of fractional ownership, an appropriate use plan.

Done correctly, these considerations can add up to a Unique Selling Proposition in the market and at the sales table.

golf residence club brochure

Ragatz Associates 2011 Report.
The Shared-Ownership Real Estate
Industry in North America.

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