Our Services.
Based in sales and marketing yet expandable to fit your needs.
While sales and marketing is clearly the engine that drives successful destination resort real estate developments, we are able – through decades of relationships with experienced associates in related disciplines – to deliver a wide range of services essential to bringing the right product to the right market at the right time.
Services offered by MacEwan & Frank • Marketing & Sales include:
Planning
We work with the most experienced firms on feasibility and consumer research. We work with site planners, architects and interior designers on nuances of destination real estate. We develop the appropriate level of services and amenities. And, in the instance of shared ownership, we provide seasoned counsel on share size, use plans and exchange services.
Marketing
Beginning with a detailed marketing plan and budget, we create and produce all the necessary materials and initiatives required to deliver interested, incoming inquiries to the sales team. This includes the full complement of sales materials, new media and traditional lead generation, website production, and a variety of specialty and referral programs.
Sales
We recruit and train the most effective sales teams in the business. We provide hands-on sales management with daily contact, regularly scheduled site visits and 24/7 access. We provide sales representatives with a tool box full of proof statements to support the relationship sales process. We establish and monitor a strategically tiered pricing and release structure. And, we track the progress of every prospect with a sophisticated CRM system.
Legal
We coordinate regularly with the leading law firms in the business to assure compliance, preparation of the proper documents, establishment of homeowners associations, and – in the case of shared ownership – club rules, regulations and reservation procedures.
Finance
No, we are not a bank. We do, however, take our fiscal responsibilities very seriously in developing pro forma budgets, tasks-by-task cost estimates, timely and documented billing, and fully-transparent reporting.
Hospitality
Over-deliver the product and you can under-spend on sales and marketing. We work with seasoned property management firms to help provide an exemplary guest experience; and on leveraging pre-arrival and concierge services, strategic partnerships, personnel, even seemingly routine maintenance, into pre-qualified owner referrals.