Direct response.

The workhorse of lead generation.

Direct response lead generation is no longer limited to the postal service. In fact, a well-structured email campaign is an integral part of a complete direct response plan. Postal mail gets a more complete message to your better prospects. Email gets a less expensive message to a broader group. And together they add frequency and increase response.

In both media, the same principles apply. Get the right offer into the right households at the right time. Give them a reason to respond. Make it easy to respond. Customize offers to specific market segments. Match the prospect to the product with appropriate design and copy. And please respect the consumer's intelligence. They may be your next owners.