Advertising.

Cast a wider net.

Historically many developers have not been consistent advertisers, and that is increasingly true with the advent of so many on-line options. Here are a few good reasons why stellar print ads still make sense: Generate interested incoming leads. Prompt walk-in tours. Drive prospects to your website. Prep the market for direct mail or launch presentations. Support off-site marketing. Build a proprietary database. Create a brand preference. Pre-empt the competition. Jump start the sale. Reinforce the purchase.