The New Consumer.

Looking for more meaningful and more affordable experiences.

We believe current economic conditions have changed the way consumers will view resort real estate for years to come. However, the desire to have a second home, the ability – for many - to afford a second home, and the need to get away, remain strong psychographic drivers.

What will change is the nature of real estate products and how they will meet the needs of the new consumer. We see smaller scale, high quality, properties; realistic service levels resulting in lower annual costs; a return to family values; a greater emphasis on drive-to locations; and rapid growth of luxury shared-ownership products to address the value proposition.

These are the new realities and – not coincidentally – exceptionally strong sales and marketing messages.

spring mountain ranch ad

Two-page ad for Spring Mountain Ranch –
McCall, Idaho

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