"As we appeal to the new consumer in the new economy, the most successful marketing initiatives will be a carefully crafted combination of creativity and structure - a right-brain, left-brain balance - supported by a strong foundation. This means emotional storytelling combined with a logical presentation, in offering a well thought-out product."

--- Mac MacEwan. Born and raised in Seattle, graduated from Seattle University, began his career as a sportscaster, resides in Boise, Idaho with his lovely wife, Lynn Neil.