"Value is the new luxury - not solely a function of price - rather a combination of financial logic, and emotional fulfillment. Today's sales teams need to understand this and discover each client's individual motivators. Appreciating the client's needs and presenting the property based on those needs is critical for a positive buying decision in this or any market."

--- Ron Frank. Born and raised in New York City, holds both a BA and MS from Syracuse University, began his career as a teacher in New York City's Spanish Harlem, is conversant in Spanish, has lived for twenty-five years in Santa Fe, NM with his marvelous wife Marilyn.